New for 2020 Hisense AE7400 series 4K HDR Smart TV; immerses you in breath-taking detail four times more pixel than Full HD. Dolby Vision HDR delivers brighter highlights and blacks ten times darker. 

At the same time, Wide Color Gamut creates a vivid yet natural viewing experience that reproduces a broader range of colour that is truer to reality. 

Check out the latest price for HISENSE 55AE7400FTUK.

Freeview plays lets you enjoy the biggest shows, live and on-demand, all together in one place and all for free. With over 70 TV channels, 15 HD channels, and seven on-demand players, including BBC iPlayer, ITV Hub, ALL 4, and My5, that is a lot of something for nothing. 

For added peace of mind, the entire Hisense range includes a two year UK manufacturer warranty as standard.

Hisense 55AE7400FTUK TV Specifications

  • Screen size: 55 inches
  • Dimensions: 122.7×25×77 cm
  • Screen Resolution: 3840×2160 pixels
  • Picture processor: Hisense Smart
  • Connectivity: HDMI, USB, Wi-Fi, Ethernet


  • High Dynamic Range deepens your view and shows shades previously unseen in home entertainment. 
  • This model’s picture gets closer to real-life by expanding light, dark, and every colour between extraordinary new levels. This set supports Dolby Vision HDR for a richly authentic, cinema-like image.
  • This 55 inches screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion, and incredible detail.
  • DTS Virtual: X Sound: dialogue is automatically recognized and separated from background noise for more precise audio, and you can listen to higher volumes without distortion.
  •  Sports Mode automatically adjusts picture and audio to be ideally matched for viewing sports with one press of a button, reducing motion blur for super-smooth live action.
  • The AI-powered algorithm analyzes the HD image frame-to-frame to adjust adjacent pixels accurately for upgraded clarity.


  • It has no 3D ready
  • It doesn’t have a built-in Freesat
  • No hard drive
  • No headphone sockets


Ultimately, when it comes to making rational decisions in picking a device that would serve you well, many factors are involved. Prominent ones are quality and taste; if your preference is listed above, the quality is assured except for the other absent features. 

Check out the latest price for HISENSE 55AE7400FTUK.